J Beverly Hills Holds Its First International
LOS ANGELES, CALIFORNIA (December 7, 2011) – J Beverly Hills, the prestige Beverly
Hills Lifestyle hair care company, held its first International Distributor Forum in Hollywood,
California on the 4th and 5th of December.
A select group of distributors and corporate management were invited from the United
States, Canada and Europe with the primary objective of unveiling new corporate
programs for 2012 and to discuss next steps for the future.
The Forum was hosted by J Beverly Hills Chief Executive Officer and President, Juan
Juan. At the conclusion of the Forum, Mr. Juan told attendees that the brand had
experienced phenomenal growth over the past two years, and that it was time to think
about what was next for the brand. He further stated, “By inviting a cross section of our
distributors to this event, we had a mutual opportunity to share ideas on how to grow the
brand while maintaining our exclusivity.”
One of the key presentations at the Forum was the announcement of the new Concept
Salon program by Paul Austin, J Beverly Hills’ Director of Sales and Marketing. This
program will be a key to promoting brand exclusivity in the future. While focused initially on
domestic salons, the program will be expanded to incorporate European and other
International regions in the future.