botanically infused colour
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94 intermixable shades infused with argan oil, black pearl powder, acai berry and aloe vera. Our colour line provides an unmatched level of colour intensity, vibrancy and hair condition. J Beverly Hills Colour is offered exclusively through trained J Beverly Hills professionals.

Brilliant Brunette
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It’s all about preference. Whether you desire striking golden brown or cool Mediterranean. J Beverly Hills offers endless intermixing possibilities to cater to your signature style.

Radiance is Red
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Don’t fade away; the deepest mahogany to strawberry blondes. Your J Beverly Hills Stylist can use our exclusive professional only product PRE BOOST for redder longer lasting colour. Ask your stylist to spice up your life today!

Its About Time
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10 Volume / 20 Minutes! Take the next step in revolutionary gray coverage. You now have options, ask your J Beverly Hills colourists about translucent gray coverage with the ability to become more opaque!

No mixing | No ammonia
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J Beverly Hills Fashion Colour is a direct dye, formulated with a blend of botanical extracts including 8 shades that can stand alone or be intermixed to create an array of endless colour combinations!

8 Shades include:

lemon | hot pink | fire | sangria | turquoise | cobalt | amethyst | emerald

Colour me Blonde
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Captivate your needs by achieving beautiful caramel to blonde tones, not only by utilizing lighteners but evolving into the highlift and controlling blonde series! Ask your stylist about intermixing to customize your formulation.