Colour Me Blonde

Captivate your needs by achieving beautiful caramel to blonde tones, not only by utilizing lighteners but evolving into the highlift and controlling blonde series! Ask your stylist about intermixing to customize your formulation.

Brilliant Brunette

It’s all about preference. Whether you desire striking golden brown or cool Mediterranean. J Beverly Hills offers endless intermixing possibilities to cater to your signature style.

Radiance is Red

Don’t fade away; the deepest mahogany to strawberry blondes. Your J Beverly Hills Stylist can use our exclusive professional only product PRE BOOST for redder longer lasting colour. Ask your stylist to spice up your life today!

Its About Time

10 Volume / 20 Minutes! Take the next step in revolutionary gray coverage. You now have options, ask your J Beverly Hills colourists about translucent gray coverage with the ability to become more opaque!

Ready to Rock!

J Beverly Hills Fashion Colour is a direct dye, formulated with a blend of botanical extracts including 8 shades that can stand alone or be intermixed to create an array of endless colour combinations! 8 Shades include:


No mixing/no ammonia

J Beverly Hills Colour

Discover J Beverly Hills colour, a botanically infused colour line with 88 intermixable shades and endless mixing possibilities; semi, demi & permanent all in one tube with full control of unwanted tones and up to 100% gray coverage.